Charles Hurst BMW Motorrad - Belfast
4.8/5
4.8 /5
467 Verified Reviews
ABOUT US
At The Lookers Group we are proud to represent more than 30 of the world’s leading car manufacturers, offering our customers the widest choice of new cars and approved used cars in the UK. We also have motorcycle dealers throughout Northern Ireland, making the Lookers Group one of the UK’s most established automotive retailers.
467 Verified Reviews
5.0/5
5.0 /5
nice dealing with staff, very helpfull

5.0/5
5.0 /5
I found the sales manager professional and helpful.

3.0/5
3.0 /5
Overall, my experience with the salesman Kieran has been extremely positive. He has been exceptionally helpful throughout the process, and I genuinely appreciate the time and effort he invested in supporting my enquiry.However, I do feel that BMW’s support for potential customers in Northern Ireland could be improved. Schemes such as Rookie to Rider place NI customers at a financial disadvantage compared with those on the mainland, as we must factor in additional travel and accommodation costs to access BMW training centres. This means that many of the financial incentives offered by BMW are effectively lost for NI buyers.A similar issue arises with the current F900GS promotion, which includes a two‑day off‑road skills course at BMW’s training centre in Wales. While this may not be accessible to all mainland customers, it is even more challenging for Northern Ireland buyers, who again face significant additional travel and accommodation costs that reduce the value of the offer.Additionally, due to the low uptake of these schemes in Northern Ireland, sales staff understandably have limited experience in processing or applying the associated vouchers. This can lead to uncertainty during the purchasing process.My intention in raising this is not to criticise the dealership or staff — who have been excellent — but to highlight an area where BMW could enhance support and accessibility for customers in Northern Ireland.

5.0/5
5.0 /5
Excellent service from Nigel as always, and all my questions and concerns answered.

5.0/5
5.0 /5
Kieran Wilson was professional, friendly and helpful

Friendly and helpful service from Rhys and Philip in the servicing department. Great customer experience. Thank you.(This relate to a prompt repair carried out 28th May 2026)

5.0/5
5.0 /5
Very friendly staff and hassle free

5.0/5
5.0 /5
Very nice ppl Professional team

5.0/5
5.0 /5
Very helpful

What do you mean re enquiry !!I should have a BMW order with you and a deposit paid to.?Can you come back to me?