Lookers Stafford BMW
4.4/5
4.4 /5
699 Verified Reviews
Radford Bank, Stafford, Stafford, ST17 4PQ, GB
01785 246999
ABOUT US
At The Lookers Group we are proud to represent more than 30 of the world’s leading car manufacturers, offering our customers the widest choice of new cars and approved used cars in the UK. We also have motorcycle dealers throughout Northern Ireland, making the Lookers Group one of the UK’s most established automotive retailers.
699 Verified Reviews
You did very well I wasl very happy with the service the sales team were. I rate the sales team 10 out of 10 especially Joe and the manager many thanks 😊 👍

As instructed,Please see below,Regards,Mamun Uddin________________________________________From: mamun uddinSent: Sunday, October 12, 2025 3:38:25 PMTo: customer.service@bmw.co.ukSubject: Not a happy bmw customer!Dear Lookers BMW Customer Relations Team,I am writing to formally raise a complaint regarding the extremely disappointing service I received during my recent attempt to purchase a BMW vehicle through your dealership.I have purchased 7 cars from BMW Sytner in the last 8 years never have I had an issue.From the outset, my experience with Michael from your sales team was excellent. He was professional, transparent, and accommodating — he sent me a detailed video of the car, pointed out minor issues, and assured me that these would be rectified before purchase. Although my attempt to negotiate on price was unsuccessful, I appreciated his honesty and the overall experience at that point was very positive.Unfortunately, things took a serious downturn when I was contacted by Toby Mayer, your Sales Manager. During our first conversation, Mr. Mayer’s attitude was unprofessional and frankly rude. His tone was dismissive, and at one point he said to me, “Do you want the car or not?” — an entirely unacceptable way to speak to a customer, particularly on a first interaction. His lack of courtesy and unwillingness to engage in a respectful discussion left a very poor impression.To make matters worse, he informed me that the vehicle price had been increased to £24,000 from £23500 after “looking at the market.” This felt like a deliberate attempt to discourage me from proceeding with the purchase, and it raised serious concerns about fairness and transparency in your sales process.Despite this, I decided to proceed and paid the deposit the following day, choosing to look past the poor interaction. However, just a few hours later, I received another call informing me that the alloys on the car would be changed to black due to corrosion. I was told this was the “easiest solution,” but when I explained that I wanted to keep the original diamond-cut finish, I was given an ultimatum — black, silver, or a refund of my deposit. I was further told that BMW “does not replace corroded alloys.” But spray them black because it's a cheaper option. This response was extremely disappointing, especially given the car was being sold through an official BMW dealership where quality and customer service should be of the highest standard.Overall, this experience has been frustrating, disrespectful, and far below the level of professionalism I expected from a brand like BMW. I would appreciate a thorough review of how this situation was handled and an appropriate response to address both the conduct of the Sales Manager and the poor handling of the vehicle issue.I look forward to your prompt response and a resolution to this matter.Mamun Uddin07904838522Registration of vehicle i paid a deposit for however they are refund my money now: SN19KLRDealership:Lookers Stafford BMW MINIRadford Bank, Lichfield Road | Stafford | ST17 4PQT: 01785 246 999www.lookers.co.uk/bmwwww.lookers.co.uk/miniRegards,

5.0/5
5.0 /5
I was dealing with Georgia whilst looking for a new car recently, but sadly ended up buying one locally as the right car came up here. However, Georgia went above & beyond my expectations without actually trying to force sell me her car. The ultimate professional and knowledgeable lady! I would have no hesitation in recommending Georgia or returning in future, when I need another BMW.

5.0/5
5.0 /5
Great Hospitality. I was dealt with straight away on arrival by Georgia. Any information required was provided very quickly both in person and over email. Georgia also provided 360 videos of the cars I was interested and then assisted me by organising test drives. Overall good experience with no negative pressure to purchase.

3.0/5
3.0 /5
Lack of communication

5.0/5
5.0 /5
Overall the advice help and friendliness could not be faulted.

5.0/5
5.0 /5
The sales person Eddie was polite and very knowledgeable.

1.0/5
1.0 /5
Extremely poor part exchange price compared with other local BMW dealers or Audi dealers offered me.Also misleading advertisements which I am truly considering reporting to trading standards !!

1.0/5
1.0 /5
Although I had 3 people e mailnme, none of them had read the question that I had submitted and as such none of them got back to me.

5.0/5
5.0 /5
Because your market value is too good and looking very good on road . I love your brand.