Elena, Hygienist at Prime Dental is great. Very thorough.

This dentist practice has now changed its name from Prime Dental to Dental Beauty Hampstead and that is no surprise! There has been an increasing focus (since the Richard Prais scandal and the subsequent name change from Prais to Prime) on aesthetics with check in messages asking about what you dislike or would like to change about your looks. At this latest hygienist appointment I was offered a special extra price treatment to remove stains to improve my looks. I felt embarrassed that my teeth stains may be so bad that they were very noticeable to others and reluctantly agreed to go ahead but tried to back out when confronted with the procedure itself - which I knew I would find difficult to tolerate due to what they wanted to put in my mouth during the process. I explained this to the hygienist but was persuaded that I could tolerate this for just the seven minutes the procedure would take. As expected, I hated it from the start. I was panicking, with my heart racing and breathing fast but the cloth draped over my face and eyes prevented the hygienist from appreciating how I was feeling. She didn’t lift the cover to check in with me to make sure I was OK. When the equipment broke down a minute or so into the treatment and colleagues were brought into the room to try to help her to get it going again, the cover was still not removed from my face and no attempt was made to check in with me - it was like I was invisible. My reluctance to proceed with the treatment and my informing the hygienist that I did not think I could tolerate the procedure were forgotten. Eventually they were successful in restarting and continuing, but again the equipment broke down. This time I sat up and pulled the cover from my face. Again the hygienist did not seem to show empathy. When it was working again, I reluctantly continued not knowing how mismatched my teeth would be with a partially completed procedure. Again the equipment failed and this time the hygienist called time and said that she would either remove the cost of the treatment from my account or arrange another time for me to return to complete it. As I left the room my legs were like jelly from the adrenaline that had been pumping through me throughout this treatment and I had to sit down in reception to stop myself falling, and then started crying from the pent up stress of the ordeal. The receptionist showed suitable concern but despite telling the hygienist, the hygienist never came out to see me. I feel it is now time to change dentists - clearly the pursuit of new income streams is coming at the expense of patient wellbeing, from the insistence with which they seek to exploit or create concerns about appearance to the lack of patient care shown by this hygienist (admittedly not every dentist or hygienist I have had has shown poor care) there is no appreciation of the distress this approach causes or exacerbates. They seem quite happy to point out flaws in your appearance and offer to put this right for you (for a cost). This is so wrong!

professionnel et efficace

Professional and exceptionally clean/hygienic service.

Empathetic hygienist, helped me fill in the medical form. Did a very good job and was extremely professional but also very friendly. She also gave me an honest appraisal.

Great hygienist, my teeth feel so much cleaner. Also really helpful advice. Would recommend Prime Dental

I visited my hygienist recently for my twice-yearly check-up and teeth cleaning. As usual excellent attention, professional, friendly and reassuring. Lovely to see the same person over the years. Highly recommended!

I can’t recommend Simon and Paulina enough. My whole process was seamless and they were so understanding of my concerns. They supported me every step of the way and I couldn’t be happier with my new smile!

I visit the practice's hygienist every 4 months and have been doing so for many years. It is always a pleasurable experience and I receive the best treatment. The receptionists at the front desk are also very friendly, helpful and efficient.

Simon is a perfectionist. My treatment plan was explained in detail, all points were fully discussed before the treatment. The result was superb, I now have a confident smile with beautiful naturally-looking teeth.