1. Price of apartments2. Competition with other communities3. A lot of tours are either not ready to move in or need more skilled facility type care

FinancialIndependent LivingMemory care crossing

Cleanliness, Dining, and resident engagement.

1. Pricing can be a barrier. Just did a follow up call for Memory care. Family stated there is a $500 difference between our prizes and The Blake. He stated they love our community, but the price difference speaks volumes.2. Some would like to buy already furnished rooms. Having that as a quick move in option could be beneficial.3. Constantly asked about Independant living. Although we are good at selling Independant living with Assisted living, prospects like the idea of Independant living VS Assisted Living. Since we are on the coast frequently questioned about having a pool.